1978年9月至1982年7 月華東師范大學(xué)數(shù)學(xué)系畢業(yè)獲理學(xué)學(xué)士學(xué)位；1982年8月至1986年7月華南工學(xué)院（今華南理工大學(xué)）數(shù)力系任助教，1986年8月至今，任華南理工大學(xué)工商管理學(xué)院講師、副教授、教授。（其間，1986年9月至1991年7月在職攻讀碩士學(xué)位，獲管理工程專業(yè)工學(xué)碩士學(xué)位；1989年10月至1990年6月為香港中文大學(xué)訪問(wèn)學(xué)者，1997年2月至2001年9月在香港城市大學(xué)商學(xué)院攻讀博士學(xué)位，獲營(yíng)銷(xiāo)學(xué)哲學(xué)博士學(xué)位)�，F(xiàn)任華南理工大學(xué)工商管理學(xué)院副院長(zhǎng)，教授。

2017年11月23日，被選為中國(guó)國(guó)民黨革命委員會(huì)第十二屆中央委員會(huì)委員。

營(yíng)銷(xiāo)管理，零售學(xué)和研究方法論

2013年3月至今任十二屆全國(guó)政協(xié)委員,曾任九屆全國(guó)政協(xié)委員，十屆、十一屆全國(guó)人大代表。香港城市大學(xué)管理研究中心研究員、廣東省商業(yè)聯(lián)合會(huì)高級(jí)顧問(wèn)、廣東省連鎖經(jīng)營(yíng)協(xié)會(huì)特聘專家、多家公司的獨(dú)立董事及顧問(wèn)等職。

2012年6月至今任民革廣東省第十二屆委員會(huì)副主任委員，2012年12月至今任民革中央第十二屆委員會(huì)委員，曾任民革廣東省第八屆委員會(huì)委員，第九屆、第十屆、第十一屆委員會(huì)副主任委員，民革中央第九屆、第十屆、第十一屆委員會(huì)委員。

營(yíng)銷(xiāo)學(xué)，特別是服務(wù)營(yíng)銷(xiāo)，消費(fèi)者行為和營(yíng)銷(xiāo)渠道

主持國(guó)家自然科學(xué)基金項(xiàng)目“零售技術(shù)的國(guó)際轉(zhuǎn)移和創(chuàng)新”，1994-1996

主持廣東省軟科學(xué)項(xiàng)目“零售技術(shù)在廣東農(nóng)村的轉(zhuǎn)移和擴(kuò)散的策略研究”，1999-2000

參與廣州市科技局軟課題“建立和發(fā)展廣東省科技中介服務(wù)體系對(duì)策研究”，2001.6-2002.6

主持省部級(jí)項(xiàng)目“廣東商貿(mào)流通業(yè)發(fā)展策略研究”， 2002.12-2003.12

參與“廣州市與周邊城市科技計(jì)劃的協(xié)同研究”，廣州市科技局，2003.1-2005.12

主持省部級(jí)項(xiàng)目“廣東企業(yè)技術(shù)創(chuàng)新國(guó)際化的模式研究”, 2003.12-2004.10

主持省部級(jí)項(xiàng)目“廣東民營(yíng)企業(yè)國(guó)際化戰(zhàn)略研究”, 2004.1-2005.12

主持省部級(jí)項(xiàng)目“廣東省消費(fèi)結(jié)構(gòu)轉(zhuǎn)型升級(jí)趨勢(shì)對(duì)經(jīng)濟(jì)結(jié)構(gòu)調(diào)整的影響和對(duì)策研究”, 2004.7-2004.12

主持省部級(jí)項(xiàng)目“推進(jìn)外經(jīng)貿(mào)企業(yè)引進(jìn)技術(shù)吸收創(chuàng)新能力研究”, 2005.6-2006.12

主持國(guó)務(wù)院港澳發(fā)展研究中心委托項(xiàng)目“物流技術(shù)開(kāi)發(fā)與香港物流發(fā)展戰(zhàn)略研究”, 2004.9-2004.12

主要學(xué)術(shù)成研究中心委托項(xiàng)目“物流技術(shù)開(kāi)發(fā)與香港物流發(fā)展戰(zhàn)略研究”, 2004.9-2004.12

沙振權(quán)、陳潔光編著，《中國(guó)連鎖經(jīng)營(yíng)的理論和實(shí)踐》，華南理工大學(xué)出版社出版。

沙振權(quán)（2006），《零售學(xué)》，廣東高教出版社出版。

1 Irene Hau-siu Chow, Thamis Wing-chun Lo, Zhenquan Sha, Jiehua Hong (2006). “The impact of developmental experience, empowerment, and organizational support on catering service staff performance”, Hospitality Management, 25 (2006), pp478-495.

2 Sha Zhenquan and Oliver H. M. Yau (1999), “Examining Rogers and Shoemakeru2019s Factors Affecting Adoption of Innovation: The Case of Retail Industry in PRC,” in the Proceedings of Annual Conference of Academy of International Business Southeast Asia Region: Melbourne.

3 Sha Zhenquan and Oliver H. M. Yau (1998), “An Exploratory on the Evolution Model of Chinese Retailing Institutions and Their Factors Affected,” in the Proceedings of Marketing Exchange Colloquium, Academy of Marketing Science, Vienna.

4 Sha Zhenquan. Innovation Technology Diffuses in retailing Industry. Commercial Economics Review, 1999.6

沙振權(quán). 創(chuàng)新技術(shù)在零售業(yè)中傳播擴(kuò)散. 商業(yè)經(jīng)濟(jì)文薈, 1999.6

5 Sha Zhenquan, Qiu Feng. What We Can Get from Convenient Stores of Hong Kong. Commercial Economics Review, 2001.6

沙振權(quán),秋楓. 從香港便利店發(fā)展的經(jīng)驗(yàn)看其對(duì)內(nèi)地的啟示. 商業(yè)經(jīng)濟(jì)文薈, 2001.6

6 Sha Zhenquan. Time Strategy of Super Market. Market Modernization, 2001.9

沙振權(quán).超級(jí)市場(chǎng)的時(shí)間策略. 商場(chǎng)現(xiàn)代化, 2001.9

7 Sha Zhenquan, Sun Hong, Chen Rongqiu. Current Situation Analysis of Commodity Circulation in Guangdong Province. Commercial Economics Review, 2001.10

沙振權(quán), 孫洪,陳容秋. 廣東商品流通現(xiàn)狀分析. 商業(yè)經(jīng)濟(jì)文薈, 2001.10

8 Sha Zhenquan. Analysis of Chinese Retailersu2019 Perceive Degree on Innovation Technology. Journal of Beijing Technology and Business University(Social Science), 2001.10

沙振權(quán).中國(guó)零售企業(yè)對(duì)創(chuàng)新技術(shù)的認(rèn)知度分析. 北京工商大學(xué)學(xué)報(bào), 2001.10

9 Chen Rongqiu, Sha Zhenquan, Sun Hong. Suggestions on Accelerating the Development of Modern Circulation Industry in Guangdong Province. Commercial Economics Review, 2001.12

陳容秋, 沙振權(quán), 孫洪. 對(duì)加快發(fā)展廣東現(xiàn)代流通業(yè)的建議. 商業(yè)經(jīng)濟(jì)文薈, 2001.12

10 Sha Zhenquan. Retaileru2019s Buyer Quality and Purchasing Strategy. Commercial Economics Review, 2001.12

沙振權(quán).零售商的買(mǎi)手素質(zhì)和采購(gòu)策略. 商業(yè)經(jīng)濟(jì)文薈, 2001.12

11 Sha Zhenquan. Opinions on Government Management: A Member of Chinese National Peopleu2019s Congress. Solidarity, 2002.4

沙振權(quán). 一個(gè)政協(xié)委員對(duì)政府管理的兩點(diǎn)思考. 團(tuán)結(jié), 2002.4

12 Zhang Liang, Sha Zhenquan. Shopping Mall Development in Mainland based on Taiwan Experience. Commercial Research, 2002.7

沙振權(quán),張亮. 從臺(tái)灣的經(jīng)驗(yàn)看購(gòu)物中心在中國(guó)大陸的發(fā)展. 商業(yè)研究, 2002.7

13 Sha Zhenquan. Opinion on Shopping Mall Development. Commercial Economics Review, 2002.8

沙振權(quán).對(duì)購(gòu)物中心發(fā)展的一點(diǎn)看法. 商業(yè)經(jīng)濟(jì)文薈, 2002.8

14 Sha Zhenquan. “Nonggaichao” and Consumer Behavior. Journal of Beijing Technology and Business University(Social Science), 2002.11

沙振權(quán). "農(nóng)改超"與消費(fèi)者行為. 北京工商大學(xué)學(xué)報(bào)（社會(huì)科學(xué)版）, 2002.11

15 Sha Zhenquan, Zhang Liang. Strategy Study of Retail Technology Transfer and International Commerce Localization. Commercial Economics Review, 2002.12

沙振權(quán),張亮. 零售技術(shù)轉(zhuǎn)移和跨國(guó)零售商業(yè)本土化策略研究. 商業(yè)經(jīng)濟(jì)文薈, 2002.12

16 Sha Zhenquan, Ding Wen. Retail Industry Development in Middle-size and Small-size Cities. Market Modernization, 2003.2

沙振權(quán),丁文. 我國(guó)中小城市零售業(yè)的發(fā)展現(xiàn)狀及對(duì)策. 商場(chǎng)現(xiàn)代化, 2003.2

17 Sha Zhenquan. Shopping mall Development in Mainland Can Learn from Those in Taiwan. Overseas Collections, 2003.2

沙振權(quán). 發(fā)展大陸購(gòu)物中心可借鑒臺(tái)灣經(jīng)驗(yàn). 海外集粹， 2003.2

18 Sha Zhenquan, Ding Wen. Profiting Customer Loyalty. Commercial Times , 2003.6

沙振權(quán),丁文. 將顧客忠誠(chéng)利潤(rùn)化. 商業(yè)時(shí)代, 2003.6

19 Sha Zhenquan, Hong Jiehua. The Exploration of Retaileru2019s Customer Satisfaction Measurement Method. Commercial Economics Review, 2003.8

沙振權(quán), 洪潔華. 零售企業(yè)顧客滿意度測(cè)試方法探討.商業(yè)經(jīng)濟(jì)文薈, 2003.8

20 Sha Zhenquan, Hong Jiehua. Shopping Mall Form Conflict and Characteristics Choices. Commercial Times, 2003.9

沙振權(quán), 洪潔華. 購(gòu)物中心業(yè)種沖突與特色選擇. 商業(yè)時(shí)代, 2003.9

21 Sha Zhenquan, Wang Jing. Online Retail Customer Value Exploration. Commercial Economics Review, 2004.11

沙振權(quán),王靜. 網(wǎng)上零售顧客價(jià)值初探. 商業(yè)經(jīng)濟(jì)文薈, 2004.11

22 Wang Jing, Sha Zhenquan. Retail Logistics: E-retail and its Distribution Mode. International Conference Paper, 2004.7

23 Sha Zhenquan, Wang Jing. The Internationalization Strategy of Enterprise Technology Innovation in Guangdong Province. Commercial Economics Review, 2004.11

沙振權(quán),王靜. 廣東企業(yè)技術(shù)創(chuàng)新國(guó)際化戰(zhàn)略. 大經(jīng)貿(mào), 2004.11

24 Sha Zhenquan, Wang Jianhua. Marketing Channel Integration Model and its Meanings to China. Commercial Economics Review, 2005.4

沙振權(quán),王建華. 營(yíng)銷(xiāo)渠道整合模型及對(duì)我國(guó)的啟示. 商業(yè)經(jīng)濟(jì)文萃, 2005.4

25 Wang Aihu, Sha Zhenquan. Study of International Logistics in Guangdong and Hong Kong: Detailed Analysis of International Sea Transportation Development Trend. Journal of South China University of Technology(Social Science Edition), 2005.5

王愛(ài)虎, 沙振權(quán).粵港國(guó)際物流研究:粵港國(guó)際海運(yùn)物流發(fā)展態(tài)勢(shì)詳析. 華南理工大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版), 2005.5

26 Wang Aihu, Sha Zhenquan. Study of International Logistics in Guangdong and Hong Kong: Basic International Logistics Infrastructure. Trend Journal of South China Normal University (Natural Science Edition ), 2005.7

王愛(ài)虎, 沙振權(quán). 粵港國(guó)際物流研究:粵港國(guó)際物流基礎(chǔ)設(shè)施. 華南師范大學(xué)學(xué)報(bào)(自然科學(xué)版), 2005.6

27 Guo Yuehua, Wang Xianghua, Sha Zhenquan, Asymmetric Information Game Analysis on the Choice of University Technology Transfer Mode. International Proceedings Paper, 2005.7

28 Sha Zhenquan, Wang Zuohua. The Exploration of Department Stores Chain. Commercial Economics Review, 2005.9

沙振權(quán), 王作華. 百貨連鎖探析. 商業(yè)經(jīng)濟(jì)文萃, 2005.9

29 Sha Zhenquan, Jiang Hailong. Study of Convenient Stores Developing Mode in China. Market Modernization, 2006.1

沙振權(quán), 姜海龍. 我國(guó)便利店發(fā)展模式研究. 商場(chǎng)現(xiàn)代化, 2006.1

30 Sha Zhenquan, Lv Bin. The Application of Customer Delivered Value in Real Estate Industry. Commercial Economics Review, 2006.3

沙振權(quán), 呂彬. 顧客讓渡價(jià)值在房地產(chǎn)企業(yè)中的運(yùn)用. 商業(yè)經(jīng)濟(jì)文薈, 2006.3

31 Sha Zhenquan, Zhang Depeng. Research on the Theoretical Model of Factors Affecting Consumer’s Perception Quality of the Products of Private Brand. International proceedings paper, 2006.8