個人簡介
郭賢達（Hean Tat Keh）現(xiàn)任澳大利亞蒙納士大學市場營銷系教授，博士生導師及科研主任。郭賢達教授目前致力于可持續(xù)營銷、醫(yī)療保健營銷和服務營銷背景下的消費者心理研究。他的研究成果發(fā)表于FT50期刊上，包括Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Ethics, Journal of Business Venturing,和Entrepreneurship Theory and Practice, 以及其他重要國際學術期刊上，如International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of International Marketing, Journal of Advertising, Marketing Letters, European Journal of Operational Research,和Omega。為了肯定郭賢達教授在研究和教學方面的卓越成就，澳大利亞與新西蘭市場營銷學會 （ANZMAC）授予他杰出市場營銷學研究獎和杰出市場營銷學教學獎。郭教授曾執(zhí)教于昆士蘭大學、北京大學和新加坡國立大學。他在華盛頓大學（University of Washington, Seattle）獲得博士學位。
代表性科研成果
Keh, Hean Tat, Di Wang, and Li Yan (2021), “Gimmicky or Effective? The Effects of Imaginative Displays on Customersu2019 Purchase Behavior,”Journal of Marketing, forthcoming. https://doi.org/10.1177/0022242921997359Yan, Li,Hean Tat Keh, and Jiemiao Chen (2021), “Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption,”Journal of Consumer Research, forthcoming. https://doi.org/10.1093/jcr/ucaa041Yan, Li,Hean Tat Keh, and Xiaoyu Wang (2021), “Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief,”Journal of Business Ethics, 169 (3), 499-516. https://doi.org/10.1007/s10551-019-04295-5Sun, Jin,Hean Tat Keh, and Angela Y. Lee (2019), “Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level,”International Journal of Research in Marketing, 36 (1), 151-168. https://doi.org/10.1016/j.ijresmar.2018.12.001Ding, Ying andHean Tat Keh(2017), “Consumer Reliance on Intangible versus Tangible Attributes in Service Evaluation: The Role of Construal Level,”Journal of the Academy of Marketing Science, 45 (6), 848-865. http://dx.doi.org/10.1007/s11747-017-0527-8Pang, Jun,Hean Tat Keh, Xiuping Li, and Durairaj Maheswaran (2017), “u2018Every Coin Has Two Sidesu2019: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,”Journal of Consumer Psychology, 27 (2), 218-230. http://dx.doi.org/10.1016/j.jcps.2016.10.001Palmeira, Mauricio, Gerri Spassova, andHean Tat Keh(2015), “Other-Serving Bias in Advice-Taking: When Advisors Receive More Credit than Blame,”O(jiān)rganizational Behavior and Human Decision Processes, 130 (September), 13-25. http://dx.doi.org/10.1016/j.obhdp.2015.06.001Wang, Xia, Luping Sun, andHean Tat Keh(2013), “Consumer Preference for Variety in Product Bundles: The Moderating Role of Evaluation Mode,”International Journal of Research in Marketing, 30 (4), 335-342. http://dx.doi.org/10.1016/j.ijresmar.2013.03.005Torelli, Carlos J., Aysegul Ozsomer, Sergio W. Carvalho,Hean Tat Keh, and Natalia Maehle (2012), “Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?”Journal of Marketing, 76 (4), 92-108. http://dx.doi.org/10.1509/jm.10.0400Sun, Jin,Hean Tat Keh, and Angela Y. Lee (2012), “The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty,”Journal of Consumer Research, 39 (4), 831-847. http://dx.doi.org/10.1086/665983Keh, Hean Tatand Jun Pang (2010), “Customer Reactions to Service Separation,”Journal of Marketing, 74 (2), 55-70. https://doi.org/10.1509/jm.74.2.55Wang, Wenbo,Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,”Journal of Consumer Research, 37 (1), 80-97. http://dx.doi.org/10.1086/649772Bolton, Lisa E.,Hean Tat Keh, and Joseph W. Alba (2010), “How Do Price Fairness Perceptions Differ Across Culture?”Journal of Marketing Research, 47 (3), 564-576. http://dx.doi.org/10.1509/jmkr.47.3.564Keh, Hean Tat, Thi Tuyet Mai Nguyen, and Hwei Ping Ng (2007), “The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs,”Journal of Business Venturing, 22 (4), 592-611. http://dx.doi.org/10.1016/j.jbusvent.2006.05.003博士生指導
郭賢達教授指導了以下中國博士生，他們已經(jīng)畢業(yè)并任職于以下機構：
2006 余嘉明，國家電網(wǎng)2008 孫瑾，對外經(jīng)濟貿(mào)易大學2010 龐雋，中國人民大學2014 王夏，首都經(jīng)濟貿(mào)易大學2019 晏麗，首都經(jīng)濟貿(mào)易大學研究榮譽
2019年度ANZMAC杰出市場營銷學研究獎。2015年第七屆高等學�？茖W研究優(yōu)秀成果獎（人文社會科學）三等獎（Sun, Keh, & Lee, 2012,Journal of Consumer Research）。2011年Servsig最佳論文榮譽獎（Keh & Pang, 2010,Journal of Marketing）。2010年牛津大學企業(yè)聲譽中心最佳論文獎第二名（Keh & Xie, 2009,Industrial Marketing Management）。教學榮譽
2018年度ANZMAC杰出市場營銷學教學獎。2017年蒙納士大學蒙納士商學院“卓越教學”院長獎。2018年校長教學獎提名。2016-2020年期間，獲蒙納士大學六封“紫色”和“藍色”信件杰出教學表彰。蒙納士大學2016年度MPA導師入圍者。連續(xù)三年（2007-2009）被評為北京大學光華管理學院MBA最喜愛的老師。2001年度新加坡國立大學國立商學院杰出教學獎。任職與服務
Journal of Business Research副主編（服務研究）。Australasian Marketing Journal, Frontiers of Business Research in China, 和Asia Marketing Journal編委。蒙納士商學院市場營銷系科研主任（2020年10月-至今）。首席營銷官理事會（CMO）學術顧問委員會委員。蒙納士大學市場營銷系營銷研究營發(fā)起人與組織者（2015年-至今）。昆士蘭大學商學院營銷研究峰會發(fā)起人與組織者（2012-2013）。北京大學光華管理學院Doing Business in China項目，學術負責人(2007-2010)。北京大學光華管理學院市場營銷系副主任（2007-2010）。任職于北京大學光華管理學院博士項目指導委員會（2005-2009）。
