個(gè)人簡(jiǎn)介
郭賢達(dá)（Hean Tat Keh）現(xiàn)任澳大利亞蒙納士大學(xué)市場(chǎng)營(yíng)銷系教授，博士生導(dǎo)師及科研主任。郭賢達(dá)教授目前致力于可持續(xù)營(yíng)銷、醫(yī)療保健營(yíng)銷和服務(wù)營(yíng)銷背景下的消費(fèi)者心理研究。他的研究成果發(fā)表于FT50期刊上，包括Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Ethics, Journal of Business Venturing,和Entrepreneurship Theory and Practice, 以及其他重要國(guó)際學(xué)術(shù)期刊上，如International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of International Marketing, Journal of Advertising, Marketing Letters, European Journal of Operational Research,和Omega。為了肯定郭賢達(dá)教授在研究和教學(xué)方面的卓越成就，澳大利亞與新西蘭市場(chǎng)營(yíng)銷學(xué)會(huì) （ANZMAC）授予他杰出市場(chǎng)營(yíng)銷學(xué)研究獎(jiǎng)和杰出市場(chǎng)營(yíng)銷學(xué)教學(xué)獎(jiǎng)。郭教授曾執(zhí)教于昆士蘭大學(xué)、北京大學(xué)和新加坡國(guó)立大學(xué)。他在華盛頓大學(xué)（University of Washington, Seattle）獲得博士學(xué)位。
代表性科研成果
Keh, Hean Tat, Di Wang, and Li Yan (2021), “Gimmicky or Effective? The Effects of Imaginative Displays on Customersu2019 Purchase Behavior,”Journal of Marketing, forthcoming. https://doi.org/10.1177/0022242921997359Yan, Li,Hean Tat Keh, and Jiemiao Chen (2021), “Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption,”Journal of Consumer Research, forthcoming. https://doi.org/10.1093/jcr/ucaa041Yan, Li,Hean Tat Keh, and Xiaoyu Wang (2021), “Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief,”Journal of Business Ethics, 169 (3), 499-516. https://doi.org/10.1007/s10551-019-04295-5Sun, Jin,Hean Tat Keh, and Angela Y. Lee (2019), “Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level,”International Journal of Research in Marketing, 36 (1), 151-168. https://doi.org/10.1016/j.ijresmar.2018.12.001Ding, Ying andHean Tat Keh(2017), “Consumer Reliance on Intangible versus Tangible Attributes in Service Evaluation: The Role of Construal Level,”Journal of the Academy of Marketing Science, 45 (6), 848-865. http://dx.doi.org/10.1007/s11747-017-0527-8Pang, Jun,Hean Tat Keh, Xiuping Li, and Durairaj Maheswaran (2017), “u2018Every Coin Has Two Sidesu2019: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,”Journal of Consumer Psychology, 27 (2), 218-230. http://dx.doi.org/10.1016/j.jcps.2016.10.001Palmeira, Mauricio, Gerri Spassova, andHean Tat Keh(2015), “Other-Serving Bias in Advice-Taking: When Advisors Receive More Credit than Blame,”O(jiān)rganizational Behavior and Human Decision Processes, 130 (September), 13-25. http://dx.doi.org/10.1016/j.obhdp.2015.06.001Wang, Xia, Luping Sun, andHean Tat Keh(2013), “Consumer Preference for Variety in Product Bundles: The Moderating Role of Evaluation Mode,”International Journal of Research in Marketing, 30 (4), 335-342. http://dx.doi.org/10.1016/j.ijresmar.2013.03.005Torelli, Carlos J., Aysegul Ozsomer, Sergio W. Carvalho,Hean Tat Keh, and Natalia Maehle (2012), “Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?”Journal of Marketing, 76 (4), 92-108. http://dx.doi.org/10.1509/jm.10.0400Sun, Jin,Hean Tat Keh, and Angela Y. Lee (2012), “The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty,”Journal of Consumer Research, 39 (4), 831-847. http://dx.doi.org/10.1086/665983Keh, Hean Tatand Jun Pang (2010), “Customer Reactions to Service Separation,”Journal of Marketing, 74 (2), 55-70. https://doi.org/10.1509/jm.74.2.55Wang, Wenbo,Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,”Journal of Consumer Research, 37 (1), 80-97. http://dx.doi.org/10.1086/649772Bolton, Lisa E.,Hean Tat Keh, and Joseph W. Alba (2010), “How Do Price Fairness Perceptions Differ Across Culture?”Journal of Marketing Research, 47 (3), 564-576. http://dx.doi.org/10.1509/jmkr.47.3.564Keh, Hean Tat, Thi Tuyet Mai Nguyen, and Hwei Ping Ng (2007), “The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs,”Journal of Business Venturing, 22 (4), 592-611. http://dx.doi.org/10.1016/j.jbusvent.2006.05.003博士生指導(dǎo)
郭賢達(dá)教授指導(dǎo)了以下中國(guó)博士生，他們已經(jīng)畢業(yè)并任職于以下機(jī)構(gòu)：
2006 余嘉明，國(guó)家電網(wǎng)2008 孫瑾，對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)2010 龐雋，中國(guó)人民大學(xué)2014 王夏，首都經(jīng)濟(jì)貿(mào)易大學(xué)2019 晏麗，首都經(jīng)濟(jì)貿(mào)易大學(xué)研究榮譽(yù)
2019年度ANZMAC杰出市場(chǎng)營(yíng)銷學(xué)研究獎(jiǎng)。2015年第七屆高等學(xué)�？茖W(xué)研究?jī)?yōu)秀成果獎(jiǎng)（人文社會(huì)科學(xué)）三等獎(jiǎng)（Sun, Keh, & Lee, 2012,Journal of Consumer Research）。2011年Servsig最佳論文榮譽(yù)獎(jiǎng)（Keh & Pang, 2010,Journal of Marketing）。2010年牛津大學(xué)企業(yè)聲譽(yù)中心最佳論文獎(jiǎng)第二名（Keh & Xie, 2009,Industrial Marketing Management）。教學(xué)榮譽(yù)
2018年度ANZMAC杰出市場(chǎng)營(yíng)銷學(xué)教學(xué)獎(jiǎng)。2017年蒙納士大學(xué)蒙納士商學(xué)院“卓越教學(xué)”院長(zhǎng)獎(jiǎng)。2018年校長(zhǎng)教學(xué)獎(jiǎng)提名。2016-2020年期間，獲蒙納士大學(xué)六封“紫色”和“藍(lán)色”信件杰出教學(xué)表彰。蒙納士大學(xué)2016年度MPA導(dǎo)師入圍者。連續(xù)三年（2007-2009）被評(píng)為北京大學(xué)光華管理學(xué)院MBA最喜愛的老師。2001年度新加坡國(guó)立大學(xué)國(guó)立商學(xué)院杰出教學(xué)獎(jiǎng)。任職與服務(wù)
Journal of Business Research副主編（服務(wù)研究）。Australasian Marketing Journal, Frontiers of Business Research in China, 和Asia Marketing Journal編委。蒙納士商學(xué)院市場(chǎng)營(yíng)銷系科研主任（2020年10月-至今）。首席營(yíng)銷官理事會(huì)（CMO）學(xué)術(shù)顧問委員會(huì)委員。蒙納士大學(xué)市場(chǎng)營(yíng)銷系營(yíng)銷研究營(yíng)發(fā)起人與組織者（2015年-至今）。昆士蘭大學(xué)商學(xué)院營(yíng)銷研究峰會(huì)發(fā)起人與組織者（2012-2013）。北京大學(xué)光華管理學(xué)院Doing Business in China項(xiàng)目，學(xué)術(shù)負(fù)責(zé)人(2007-2010)。北京大學(xué)光華管理學(xué)院市場(chǎng)營(yíng)銷系副主任（2007-2010）。任職于北京大學(xué)光華管理學(xué)院博士項(xiàng)目指導(dǎo)委員會(huì)（2005-2009）。
