南京大學商學院市場營銷系副教授(2013-)。南京大學商學院市場營銷系講師(2011-2012)。美國西北大學訪問學者（2013.01-2014.01）。北京大學心理學系學士/經(jīng)濟學學士(2006.07)、博士(2011.01)，美國加州大學伯克利分校訪問學生（2007.08-2008.08）。

親社會營銷策略與消費行為

市場中隱藏的信息線索(消費者推論)

數(shù)字對消費行為的影響

視覺營銷

實驗設(shè)計與實驗方法

決策行為與消費行為

社會心理與消費研究

黃韞慧(主持).恢恑憰怪的魅力：營銷中的偏離常規(guī)影響消費行為的機制和邊界. 國家自然科學基金面上基金項目(項目批準號71772083，批準金額：51萬，起止年月：2018.01-2021.12).

黃韞慧(主持).市場中隱藏的信息線索：因果、會話原則和缺失屬性推論對消費判斷與決策的影響.國家自然科學基金面上基金項目(項目批準號71472084，批準金額：60萬，起止年月：2015.01-2018.12).

黃韞慧(主持).“小我”和“大我”對國貨偏好影響的動態(tài)觀點：基于雙態(tài)度系統(tǒng)的研究.國家自然科學基金青年基金項目(項目批準號71102037，批準金額：22萬，起止年月：2012.01-2014.12).

1. Yunhui Huang, & Yanli Jia. (2018). Remaining Focus Boosts the Evaluation of Goal-Directed Tasks. International Journal of Research in Marketing, accepted. (SSCI)

2. Yunhui Huang, Kai H. Lim, Zhijie Lin, & Shunping Han. (2018). Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference. Information Systems Research, accepted. (UT-Dallas24, SSCI, JCRQ1)

3. Yueqin Hu, & Yunhui Huang. (2018). Dynamic Regulation Responding to an External Stimulus: A Differential Equation Model. Multivariate Behavioral Research, accepted. (SSCI)

4. Yunhui Huang, & Han Gong. (2018). The Minimal Deviation Effect: Numbers Just Above a Categorical Boundary Enhance Consumer Desire. Journal of Consumer Research, 45, 775-791. (UT-Dallas 24, SSCI, JCRQ1)

5. Yunhui Huang, Jiang Wu, & Wenjie Shi. (2018). The Impact of Font Choice on Web Pages: Relationshipwith Willingness to Pay and Tourism Motivation. Tourism Management, 66, 191-199. (SSCI, JCRQ1)

6. Yunhui Huang, Changxin Li, Jiang Wu, & Zhijie Lin. (2018). Online Customer Reviews and ConsumerEvaluation: The Role of Review Font. Information & Management,55(4),430-440. (SSCI, JCRQ1)

7. Yanli Jia, Yunhui Huang*, Robert S Wyer Jr, & Hao Shen. (2017). Physical Proximity Increases Persuasive Effectiveness through Visual Imagery. Journal of Consumer Psychology, 27(4), 435-47. Corresponding author.

8. 黃韞慧, 陳增祥, & 林志杰. (2017). 中國消費者眼中的奢侈品價值:貴就是好. 南大商學評論, 1, 129-145

9. Yunhui Huang, Yanli Jia, & Robert S. Wyer Jr. (2017). The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit. Psychology and Marketing, 34(1), 56-69.

10. Yunhui Huang, Y. Charles Zhang. (2016). More Than Scarcity: How Consumers Make Sense of Stock-out Using Social Inference. Journal of Retailing, 92(1), 13-24.

11. Yunhui Huang, & Jiang Wu. (2016). Food pleasure orientation diminishes the "healthy= lesstasty" intuition. Food Quality and Preference, 54, 75-78.

12. Yunhui Huang, & Yin Wu. (2016). Ownership Effect Can Be a Result of Other-Derogation: Evidence from Behavioral and Electrophysiological Studies. PloS one, 11(11),e0166054.

13. Yunhui Huang, Wei Lv, & Jiang Wu. (2016). Relationship between Intrinsic Motivation and Undergraduate Students’ Depression and Stress: The Moderating Effect ofInterpersonal Conflict. Psychological Reports, 119(2),527-538.

14. Yunhui Huang. (2016). Downward Social Comparison Increases Life-Satisfaction in the Givingand Volunteering Context. Social Indicators Research, 125(2), 665-676. (SSCI)

15. Zengxiang Chen, & Yunhui Huang*. (2016).Cause-Related Marketing Is Not Always Less Favorable Than CorporatePhilanthropy: The Moderating Role of Self-Construal. International Journal of Researchin Marketing, 33, 868-880. Joint first author, Corresponding author.

16. 田陽, 王海忠, 柳武妹, 何瀏, & 黃韞慧. (2014). 品牌承諾能抵御負面信息嗎?——自我調(diào)節(jié)導向的調(diào)節(jié)作用. 心理學報, 46(6), 864-75.

17. 田陽, 黃韞慧, 王海忠, & 何瀏. (2013). 品牌丑聞負面溢出效應(yīng)的跨文化差異研究——基于自我建構(gòu)視角. 營銷科學學報(2), 90-98.

18. 劉曉燕,& 黃韞慧(2013). 延遲滿足特質(zhì)與職業(yè)延遲滿足關(guān)系的多層分析: 交易型領(lǐng)導風格的調(diào)節(jié)作用. 北京大學學報 (自然科學版), 49(3), 491-96.

19. Yunhui Huang, Lei Wang, & Junqi Shi. (2012). How Attachment Affects the Strength of PeerInfluence on Adolescent Consumer Behavior. Psychology & Marketing, 29(8),558-567.

20. Yunhui Huang,Junqi Shi, & Lei Wang. (2012). Consumer Susceptibility to InterpersonalInfluence in Chinese mainland. Asian Journal of Social Psychology, 15, 140-144.

21. 黃韞慧, & 陳增祥.(2012). 好心未必好報：關(guān)系導向?qū)χ苯愉N售影響的實驗研究.軟科學,26(10), 126-130.

22. 黃韞慧, & 施俊琦. (2011). 并購事件對被并購品牌的內(nèi)隱和外顯態(tài)度影響.管理學報, 8(1), 1-8.

23. 朱虹，張科，&黃韞慧 (2011). 性別、積極情景線索與刻板印象——基于內(nèi)隱聯(lián)想實驗的直銷信任感檢驗.南開管理評論, 6, 109-115.

24. Yunhui Huang, & Lei Wang. (2010). Sex Differences in Framing Effects across TaskDomain. Personality and Individual Differences, 48, 649-653.

25. 黃韞慧, & 施俊琦. (2010). 反對民族品牌淪陷?自我建構(gòu)和自我狀態(tài)的影響.北京大學學報, 46, 681-684.

26. 凌霞,黃韞慧. (2010). 心理幸福感對大學生自尊與學習倦怠關(guān)系的中介作用研究.教育與職業(yè), 32, 86-87.

27. 涂艷萍,黃韞慧, 施俊琦.(2010). 脆弱的愛：信息可接近性對品牌態(tài)度的影響.營銷科學學報, 6(1), 71-84.

28. Yunhui Huang, Lei Wang, & Junqi Shi. (2009). When Do Objects Become MoreAttractive? The Individual and Interactive Effects of Choice and Ownership onObject Evaluation. Personality and Social Psychology Bulletin, 35(6), 713-722.

29. 黃韞慧,& 施俊琦. (2009). 并購對民族品牌的影響：獨立自我的調(diào)節(jié)作用.北京大學學報, 45, 891-896.

30. 李燕潔,黃韞慧, 施俊琦.(2009). 自我生成信息對品牌內(nèi)隱和外顯態(tài)度的影響——態(tài)度的關(guān)聯(lián)-命題評價模型在來源國效應(yīng)中的應(yīng)用,營銷科學學報, 5(3), 1-20.

31. YunHui Huang, Junqi Shi, & Lei Wang. (2008). Selling creates a loss while buyinggenerates a gain: Capturing the implicit irrational bias by the IAT method. ChineseScience Bulletin, 53(14),2253-2256.

32. 黃韞慧,呂愛芹, 王壘,& 施俊琦. (2008). 大學生情緒智力量表的效度檢驗.北京大學學報, 44(6), 970-976.

33. 陳陽,黃韞慧, 王壘,& 施俊琦. (2008). 結(jié)構(gòu)需求量表的信效度檢驗.北京大學學報, 44(3), 490-492.

34. 楊揚子,黃韞慧, 施俊琦.(2008). 中國消費者對本國/日本品牌的外顯和內(nèi)隱態(tài)度.營銷科學學報, 4, 130-140.

35. 楊揚子,黃韞慧, 施俊琦.(2008). 自我激活狀態(tài)對本國/外國品牌評價的影響.北京大學學報, 44(6), 977-982.