石貴成 澳門科技大學(xué)副教授、課程協(xié)調(diào)主任

James G.C. Shi, Associate Professor, Program Coordinator

行政與管理學(xué)院 Faculty of Management and Administration

學(xué)歷 Academic Qualification: 　 　 　 　

博士學(xué)位 Ph.D. in Marketing (Hong Kong Baptist University)

碩士學(xué)位 Master in Management Engineering (Shanghai Jiao Tong University)

學(xué)士學(xué)位 Bachelor in Mechanical Engineering (Jiangxi University of Science and Technology)

教學(xué)科目 Teaching Area 　 　 　 　

Marketing Research

Pricing Strategy

Marketing Management

Global Marketing

研究方向 Research Area 　 　 　 　

Relationship Marketing

Service Marketing

Strategic Marketing

Pricing Strategy

Business Ethics

工作經(jīng)驗 Working Experience 　 　 　 　

Associate Professor of Marketing (July 2008-- Now) , Assistant Professor of Marketing (Aug. 2005--June 2008), Macau University of Science and Technology

Associate Professor of Marketing (Oct.1996 -- Nov.2002), Qingdao University

Visiting Scholar of Marketing (Sept.2000--Aug. 2001), York University (Canada)

Lecturer of Marketing (Feb.1991 -- Sept.1996), Qingdao University

Visiting Scholar of Business Studies (Feb.1990-- Jan 1991), Hong Kong Polytechnic University

Director of Qingdao Office, Senior Supervisor (Sept. 1995--Aug.1997), Sole Agent of Qingdao District (Sept.1997--July 2000), ACNielsen (China) Ltd.

Asistant General Manager & Manager of International Trade Department (Feb. 1993--Aug. 1995), Qingdao Pleno Group Company

學(xué)術(shù)成果 Academic Publication 　 　 　 　

Refereed Journal Papers

Lam, K.C. & Shi, G. C. (2008). Factors affecting Ethical Attitudes in Chinese mainland and Hong Kong, Journal of Business Ethics, 77(4):463-479.

G. C. Shi & Ping, Y. (2008). A Study on the Relationship between Customer Satisfaction and Loyalty in the Catering Industry of Macao, Journal of Macau University of Science and Technology, 2 (2): 13-19.

Shi, G. C., Wang, Y. G. & Liu, X. Y. (2007). The Impact Of Customer Relationship Strength on Sales Effectiveness and Relationship Profitability in Services Selling. International Journal of Business Research, 7, 152-160

Shi, G.C., Chan, A. K., Shi, Y.Z., & Wang, Y. G. (2006). Dimensions and Determinants of Customer Relationship Strength in Services Selling. Journal of Academy of Business and Economics, 6, 140-154.

Wang, Y. G., Kandampully, J., Lo, H. P., & Shi, G. C. (2006). The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study, Corporate Reputation Review, 9(3), 179-195.

Wang, Y. G., Shen, J. Y., & Shi, G. C. (2005). How Brand Assets Drive the Performance of Customer Relationship Management: An Empirical Research from an Analytical Perspective. Journal of Management, 6, 706-711. (In Chinese)

Shi, G. C., Wang, Y. G., Xing, J. G., & Yu, B. (2005). Relationship strength: Scale development and construct validation. Nankai Business Review, 8 (3), 74-82. (In Chinese)

Shi, G. C. (2002). On the competence of the Chinese multinational companies in the international market. Reform of Economic System, 2002.9, 111-113. (In Chinese)

Shi, G. C. (2000). A starting point for the Chinese foreign trade companies to develop foreign markets directly. Inquiry Into Economic Problems, 213, 57-58. (In Chinese)

Shi, G. C. (1996). On focus group: A marketing research approach. Factory Management, 1996. 12, 35 (In Chinese)

Shi, G. C. (1996). How can Chinese enterprises make use of marketing research. Shanghai Enterprises, 1996.10, 42-43 (In Chinese)

Hu, L. X. & Shi, G. C. (1996). On economy of entrusting-operation. Journal of Qigndao Institute of Architecture and Engineering, 1996.9, 62-66 (In Chinese)

Conference Proceedings

Wang, Y. G., Xing, J. G., & Shi, G. C. (2007). Managing Customer Relationship Activities for the Favorable Relationship Strength: A Competence-based Perspective in the Context of a Chinese Service Industry. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume4, 231-6.

Wang, Y. G., Zhang, X., Shi, G. C., Dong, Y. R., & Yao, Z. (2006). A Moderated Model of Corporate Entrepreneurship and Market Performance: A Chinese Study. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume3, 674-80.

Wang, Y. G. & Shi, G. C. (2006). Customer asset management orientation and its performance implications: the role of NPD. Proceedings of IEEE International Conference on Management of Innovation and Technology. June 21-23, Singapore.

Sun, L. Y., Shi, G. C., & Gao, H. (2006). Organizational Culture Moderating the Market Orientation: Employeesu2019Intrapreneurial Behaviors Relationship and Performance Implication. Proceedings of 2nd International Association for Chinese Management Research. June 15-18, Nanjing, China.

Shi, G. C., Chan, K. A., Shi, Y. Z., & Wang, Y. G. (2005). Customer relationship strength in service selling: Construct definition, scale development, and validation. AMA Educatorsu2019 Conference Proceedings, Volume 16, 317-318.

Wang, Y. G., Han, S. P., & Shi, G. C. (2005). The dimension of customer loyalty and its key drivers: An integrated framework in perspective of customer equity management. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume2, 204-210.

Shi, G. C. & Chan, K. A. (2004). Relationship strength in relationship marketing: A conceptual framework for its measurement, antecedents and consequences in Chinese setting. Proceedings of Annual World Business Congress of IMDA, Volume 13, 927-935.

Book Chapters

Huang, S. Q., Wen, W., & Shi, G. C. (1998). A Practical Course of Business English, (ISBN: 7-5064-1415-5), Beijing: China Textile Press.

Jiang, J. G., Kang, Q. Q., & Shi, G. C. (1997). Modern Enterprise, (ISBN: 7-5436-1422-7), Qingdao: Qingdao Press.

Li, J. Y., Shi G. C. & Chen, X.W. (1996). International Trade and Public Relations, (ISBN: 7-5436-1335-2), Qingdao: Qingdao Press.

專業(yè)認(rèn)證與獎項 Professional Certification and Awards 　 　 　

The Chartered Institute of Marketing (U.K.) HK Award 2004

專業(yè)學(xué)會資格 Professional Society Membership 　 　 　 　

Member of American Marketing Association (AMA)