教育背景
2000年8月畢業(yè)于芝加哥大學商學院商業(yè)經(jīng)濟學博士
1992年6月畢業(yè)于斯坦福大學商學院MBA學位
1987年5月畢業(yè)于耶魯大學電子工程學學士
研究領(lǐng)域
布萊恩教授的研究方向主要集中在電信和軟件等信息和技術(shù)產(chǎn)業(yè)的產(chǎn)品定價和戰(zhàn)略。布萊恩教授曾經(jīng)對軟件的持續(xù)性版本如何定價，網(wǎng)絡(luò)外在性對定價及軟件質(zhì)量的影響等問題進行過專門研究。在電信領(lǐng)域，布萊恩教授還對可變因素如何影響價格、產(chǎn)品如何進入當?shù)仉娦攀袌霾⒏淖兿M福利，以及在手機市場的競爭如何影響技術(shù)認可及定價等問題進行過專門評估。最近，他還對電信產(chǎn)品的回報計劃在轉(zhuǎn)移成本和價格歧視方面的有效性方面進行了研究。
學術(shù)成就
Inaugural recipient of the “MBA Best Teaching Award” at Cheung Kong Graduate School of Business, 2009.NET Institute Research Grant, Summer 2003Fletcher Jones Faculty Scholar, 2001-2002State Farm Companies Foundation Doctoral Dissertation Award, 1999-2000Oscar Mayer Fellowship, 1999-2000University of Chicago GSB Fellowship, 1995-1999學術(shù)成果
Publications
“The Effect of Market Structure on Cellular Technology Adoption and Pricing” (with Katja Seim, The Wharton School, University of Pennsylvania) u2013 American Economic Journal: Microeconomics, Vol. 3, No. 2, May 2011, 221-251.“Quantifying the Benefits of Entry into Local Phone Service,” (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania) u2013 The RAND Journal of Economics, Vol. 39, No. 3, 699 u2013 730, Autumn 2008.“Do Frequency Reward Programs Create Switching Costs?,” (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University) u2013 Quantitative Marketing and Economics, Vol. 6, No. 2, 109 u2013 137 (lead article), June 2008.“Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability” u2013 The RAND Journal of Economics, Vol. 38, No. 1, 146 u2013 163, Spring 2007.“Information Goods Upgrades: Theory and Evidence” u2013 The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.“Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry,” (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) u2013 invited in Marketing Letters, Vol. 16, Issue 3 u2013 4, December 2005, 209 u2013 224.“Pricing of Complements and Network Effects” (with Nicholas Economides, Stern School of Business, New York University) in Regulation and the Economic Performance of Communication and Information Networks, edited by Gary Madden, Edward Elgar, 2011.Unpublished Papers
“The Effect of Content on Global Internet Adoption and the Global u2018Digital Divide,u2019” (lead author with Nicholas Economides, Stern School of Business, New York University) u2013 revise and resubmit.“The Effect of Beijingu2019s Driving Restrictions on Pollution and Economic Activity,” (lead author with Shihe Fu, WISE, Xiamen University) u2013 submitted.“Bayesian Estimation of Nonlinear Equilibrium Models with Random Coefficients,” (with Anne Gron, NERA, and Nicholas Polson, Booth School of Business, University of Chicago) u2013 submitted.Work in Progress
“Competition and Broadband Internet Adoption” (with Nicholas Economides, Stern School of Business, New York University and Katja Seim, The Wharton School, University of Pennsylvania).“Quantity-Based Price Discrimination using Frequency Reward Programs,” (with Wesley Hartmann, Stanford Graduate School of Business, Stanford University and Xing Li, Stanford University).“Bargaining for Access Rates in International Long Distance.”Other Publications
“A Physically-Based Navigation Strategy for Sonar-Guided Vehicles” (with Roman Kuc). The International Journal of Robotics Research, 10, 1991.Worked on filing for Federal Communications Commission, Notice of Proposed Rulemaking, “In the Matter of Preserving the Open Internet,” GN Docket No. 09-1914.Policy Consulting
Worked on filing for Federal Communications Commission, Notice of Proposed Rulemaking, “In the Matter of Preserving the Open Internet,” GN Docket No. 09-1914.出版案例
“The Battle for Chinau2019s Carbonated Beverage Industry” (supervised Christopher Hildner). Cheung Kong GSB Case #2012-02-1-232-2 (A) and #2012-02-1-233-2 (B), 2012. Available through CKGSB Case Center.“99Bill” (supervised Arar Han). Cheung Kong GSB Case #2011-09-1-214-1e (A) and #2011-09-1-215-1e (B), 2011. Available through CKGSB Case Center.“Blizzard Feels the Heat in China: Choosing a Local Partner for World of Warcraft” (supervised Richard Bethune). Cheung Kong GSB Case #2011-09-1-190-2e (A) and #2011-09-1-195-2e (B), 2011. Available through CKGSB Case Center.“Baidu: Searching for Truth?” (supervised Arthur Chengchun Qi). Cheung Kong GSB Case#2010-09-1-177-2e (A), #2010-09-1-179-2e (B), and #2010-09-1-189-2e (C), 2010. Available through CKGSB Case Center.“Gushan and the Biodiesel Market” (supervised Yunfei Feng). Cheung Kong GSB Case#2010-09-1-173-1e (A) and #2010-09-1-174-1e (B), 2010. Available through CKGSB Case Center.“Third-Party Payment Systems in China” (with Arar Han). Cheung Kong GSB Case #2010-09-1-163-1e, 2010. Available through CKGSB Case Center.“The Instant Messaging Battle: New Enemies and Widening Conflict.” Cheung Kong GSBCase #2010-09-1-162-1e, 2010. Available through CKGSB Case Center.“Blizzard v. bnetd.org: Managing Intellectual Property” (supervised Pamela Yatsko). Stanford GSB Cases #SM-154 (A) and (B), 2007. Available through Harvard Business School Publishing.“ezboard: Making Customers Pay” (supervised Pamela Yatsko). Stanford GSB Case #SM-142, 2005. Available through Harvard Business School Publishing.“The Long Battle for an Instant Messaging Standard” (supervised Steven Fan). Stanford GSB Case #SM-138, 2005. Available through Harvard Business School Publishing.“Netflix: Opening or Closing Credits in Online Movie Distribution?” (supervised Jessica Phillips Patrick). Stanford GSB Case #SM-131, 2004. Available through Stanford GSB.“Tata Consultancy Services: Globalization of Software Services” (with Sanjeev Dheer and John Roberts). Stanford GSB case #S-SM-18, 1993. Available through Harvard Business School Publishing.“EDS: Information Technology Outsourcing” (with Sanjeev Dheer and Garth Saloner). Stanford GSB case #S-SM-3, 1992. Reprinted in Strategic Management of Technology and Innovation, Robert A. Burgelman, Modesto A. Maidique and Steven C. Wheelwright, Irwin, 2nd edition, 1996.
