華南理工大學工商管理學院, 廣州

企業(yè)管理

博士 Ph.D. 2011

東北大學信息學院, 沈陽

系統(tǒng)工程

碩士 Master 2002

遼寧工業(yè)大學自動化系, 錦州

自動化儀表

學士 Bachelor 1996

工作經歷

2002.4u2013現(xiàn)在, 華南理工大學工商管理學院，講師

1996.7u20131999.9, 遼寧工業(yè)大學，助教

營銷學原理, 營銷渠道, 數(shù)據庫營銷, 營銷渠道與物流管理, 零售學, 消費者行為學, 電子商務, 專業(yè)英語等

廣東省商業(yè)經濟學會理事.

市場導向, 協(xié)同能力, 營銷渠道, 物流與供應鏈管理(3PL), 零售等

主持項目

[1] "物流協(xié)同能力的作用機理及其模型構建研究{C}",國家社會科學基金項目, 主持人, 2012.6-2015.5.

[2] "基于市場導向理論的企業(yè)人才需求與大學教學目標差距模型實證研究", 廣東省教育科研"十一五"規(guī)劃項目, 主持人, 2012.8-2014.12.

[3] "物流協(xié)同能力對企業(yè)市場導向與績效關系的中介效應實證研究", 華南理工大學中央高�；�本科研業(yè)務費項目, 主持人, 2014.1-2015.12.

[4] "基于物流外包的企業(yè)運作協(xié)同能力對市場導向-績效的影響研究", 華南理工大學中央高�；�本科研業(yè)務費項目, 主持人, 2012.1-2013.12.

[5] "教學和就業(yè)質量差距綜合模型的實證研究", 華南理工大學教學研究項目, 主持人,2010.11-2013.10.

[6] "廣東地區(qū)企業(yè)對管理類職位的需求調查", 華南理工大學SRP項目, 主持人, 2011.5-2012.5.

參與項目

[1] “基于多種知識網絡集成的組織知識系統(tǒng)超網絡模型研究”, 國家自然科學基金項目, 主要參與人,

2009.1-2011.12;

[2] “基于超網絡的知識網絡集成方法及核心技術研究”，中央高�；�本科研業(yè)務費自主選題項目,

主要參與人, 2010.1-2011.12;

[3] “基于多層次協(xié)同的復雜產品系統(tǒng)創(chuàng)新方法", 中央高校基本科研業(yè)務費自主選題項目,

主要參與人,2010.1-2011.12;

[4] “零售企業(yè)擴張效率決定機制研究",廣東省自然科學基金博士啟動項目, 主要參與人,

2008.7-2010.7.

[5] ”廣東交通集團技術中心創(chuàng)新體系及運作機制研究”, 省部級項目, 主要參與人,

2004.1-2005.8.

[6] ”產業(yè)集群及技術支撐體系", 省重點科技計劃子項目, 主要參與人, 2004.1-2004.12.

[7] "廣東省技術創(chuàng)新評估中心建設與運行", 省部級項目, 主要參與人, 2002.9-2003.8.

專著：

教材及譯著：

[1] 《零售學》(參編), 主編: 沙振權, 廣東高等教育出版社, 2006.6.

[2] 《電子商務概論》(參編), 主編: 吳應良, 華南理工大學出版社, 2003.8.

期刊論文：

[1] 王曉玉,崔麗芳,任志強.市場導向與績效關系中介效應研究綜述. 技術經濟與管理研

究(核心期刊),2014.5,pp.53-58.

[2] Market Orientation, Operational Synergistic Capability and Performance: 3PLs User

Perspective, IEMI 2012, August, 2012, pp.444-448, EI Indexed (E.I. COMPENDEX No:

20140217176078).、

[3] 王曉玉. 國外市場導向對企業(yè)績效的直接影響：實證研究綜述, 技術經濟與管理研

究（核心期刊）, 2011.11, pp.46-49.

[4] 王曉玉. 第三方物流的文獻評述及研究啟示, 企業(yè)活力, 2011.3, pp. 92-96.

[5] Wang Xiaoyu, Collaborations and Operational Flexibility on Strategic

Orientations-Performance: 3PLs User Perspective, ICOSCM 2010, July 2010, pp.

189-194, ISSHP Indexed.

[6] Wang Xiaoyu, Zhang Wenmin, Market Orientation, 3PLs Synergies

and Performance, International Conference on Information

Management and Engineering(ICIME 2010), April, 2010, pp.10-14, EI

Indexed (E.I. COMPENDEX No: 20102913086660).

[7] Wang XY(Wang Xiaoyu), Liao JF(Liao Junfeng), Strategic Orientation and

Market Performance: 3PL user perspective, International Conference on

Engineering and Business Management (EBM 2010), March 2010, pp. 200-203,

ISSHP Indexed.

[8] Kenneth Kwong, Wang Xiaoyu, John Leung, and Ricky Chan. Reaching a New

Height with 3PLs: An exploratory study of companies in South China. Conference

on Marketing Innovation and Strategic Management of Transition from OEM to

OSM. July 2009 (MMT 2009), pp. 186-192.

[9] Zhenquan Sha, Chengzhi Long, Xiaoyu Wang. An Empirical Study on

Comprehensive Brand Communication Model. The Eighth Wuhan International

Conference on e-business (WHICEB2009), May 2009, pp.629-634, ISTP

Indexed.

[10] Sha Zhen-quan, Wen Fei, Gao Guang-wei, Wang Xiao-yu. Antecedents and

Consequences of Flow Experiences in Virtual Brand Community. International

Conference on e-Business and Information System Security (EBISS 2009), May

2009, pp. 413-417, EI Indexed (E.I. COMPENDEX No: 20094212377018).

[11] Zhaohui Wang, Zhenquan Sha, Guangwei Gao, Fei Wen, Xiaoyu Wang. How to

Improve Brand Identification through Virtual Community: the Role of

Participation and Perceived Usefulness. Proceedings of the 2008 International

Seminar on Business and Information Management (ISBIM 2008). December

2008, pp. 15-18, EI Indexed (E.I. COMPENDEX No: 20094412405995).

[12] Xiaoyu Wang, Zhenquan Sha, Kenneth Kwong, John W. K. Leung. A

theoretical framework of brand image and service quality on third-party logistics

services. Proceedings of the 2008 International Seminar on Future BioMedical

Information Engineering (FBIE 2008). December 2008, pp. 45-47, EI Indexed

(E.I. COMPENDEX No: 20094112365394).

[13] Xiaoyu Wang, Zhenquan. Strategic orientation, operation and performance

of 3PL-based retailers: a theoretical model. Proceedings of the 2008

Management Track within WiCOM: Engineering, Services and Knowledge

Management (WiCOM 2008), October 2008, pp. EI Indexed (E.I. COMPENDEX

No: 20090111834859).

[14] Xiaoyu Wang, Zhenquan Sha, Kenneth Kwong. Effects of brand image and

manufacture-3PL relationship on 3PL satisfaction: a theoretical framework.

Proceedings of the 2008 Management Track within WiCOM: Engineering, Services

and Knowledge Management (WiCOM 2008), October 2008, EI Indexed (E.I.

COMPENDEX No: 20090111834860).

[15] Xiaoyu Wang, Zhenquan Sha. Strategic Orientation, Operation and

Performance of 3PL-based Retailers: Premilary Findings. Proceedings of the 2008

Global Marketing Conference, March 2008.

[16] Xiaoyu Wang, Zhenquan Sha. Competitor Orientation, Operation and

Performance of 3PL-based Retailers: A theoretical Model. Proceedings of the 1st

International Conference on Operations and Supply Chain Management. June

2007, pp. 46-50, ISTP Indexed.

[17] 唐東平, 王曉玉. 基于數(shù)據倉庫的醫(yī)藥行業(yè)企業(yè)信息門戶. 華南理工大學學報(自然科學

版, EI檢索), 31, 7, 2003.7, 10-14.

[1] 2007年榮獲華南理工大學優(yōu)秀班主任.

[2] 2004年榮獲華南理工大學工商管理學院教學優(yōu)秀獎三等獎.

[3] 1997年榮獲遼寧工業(yè)大學先進個人.